PITCHING YOUR STORY TO SELL

Copyright (c) 2002, Lenore Wright

Many writers fear pitching their stories, if they wanted to perform for an audience, they would not have chosen a solitary profession like writing. Script writing may be a solitary pursuit when you face the blank page; but once you put something magic on that blank page, everybody wants to get into the act.

Working writers often pitch their stories while they're in the midst of writing their screenplays. Even after they sell the script, they have to pitch it to the director and the actors. All successful screenwriters learn how to pitch effectively, it's part of the job description.

TIPS FOR DYNAMIC PITCHING 

=> PRACTICE YOUR PITCH

This seems rudimentary, but some writers get caught up in the omnipotent throes of the creative process and believe they can wing it. Spare yourself and your audience some agony -- DON'T wing it.

INSIDER TIP: Practice pitching to a pal or writing partner. Pitch a screenplay you've already written or a movie you've seen before you practice pitching your new story. Leave the audience with the impression that they've seen your movie or at least a tantalizing trailer of your movie.

=> WHAT TO INCLUDE IN YOUR PITCH

The pitch should be about 10 minutes max. This leaves time for feedback. The initial pitch must answer these questions:

1) Who is the movie about? 

Give the impression the movie centers on ONE character, the most interesting character -- the STAR. Movies are star-driven. Even low-budget independent producers hope the unknown actor they cast in the lead will become a star or at least look like a star in this movie.

2) What happens to the star? 

•  Include the arena of the story and the basic situation of the star.
• Tell where the star is (emotionally, physically, mentally) at the beginning.
• Tell where he/she goes (emotionally, physically, mentally) during the movie. 
• Explain where the star ends up (emotionally, physically, mentally) by the climax. 
• Describe how the star's crisis changes him or her in some fundamental way. 
• Emphasize the conflicts (internal and external) the star faces.

3) What gets in the way? 

~ Highlight major OBSTACLES (inanimate or physical situations).

~ Describe important ADVERSARIES (characters) that try to prevent the star getting what they want. These blockers should be worthy opponents, otherwise overcoming them won't be satisfying.

4) What's at stake? 

Describe a few dramatic moments in detail. Choose moments involving the star where the conflicts escalate or the crisis becomes more complicated. Make it clear the star resolves the climactic crisis or is actively involved in resolving it.

=> USE YOUR GENRE TO SELL YOUR PITCH 

Know the genre of your movie -- movies are sold to audiences by genre. Your pitch audience is interested in how they will market the movie as well as how they will make it. Don't tell them how to market it, just make it clear that it is MARKETABLE.

=> EMPHASIZE STAR QUALITIES

Present your story to emphasize the qualities that will attract the star. Here are some general guidelines:

1)   Stars usually respond to an interesting, well-developed character caught up in a compelling situation with potential for exciting conflict.

2)   Stars instinctively want to play a character who takes action within the story that leads to the resolution of the climactic conflict. Duh. 

=> EMPHASIZE QUALITIES THAT MIGHT ATTRACT A SUCCESSFUL DIRECTOR. 

To attract a director you must lay out a compelling story that can be told visually. By this I don't mean special effects and stunning scenery. The story must unfold visually; the emotion conveyed visually, the danger represented visually and so on. Your pitch 
demonstrates this by the action you choose to describe and the way you've dramatized and resolved the conflicts

=> DETAILS, DETAILS, DETAILS

How detailed should you be? Don't become mired in miniscule movements of plot. Give them a movie trailer not a summary of the movie. 

HELPFUL PITCHING TOOLS

~ A Screenplay Checklist: www.breakingin.net/checklist.htm

This article outlines the who-what-when-where-how-why of a screenplay story -- the vital elements of your verbal pitch.

~ Castability Considerations: www.nyscreenwriter.com/article103.htm

This helpful column focuses on story elements that will appeal to stars. Savvy producers or agents instinctively respond to stories they believe will attract star talent.

~ Book: THE PREFECT PITCH by Ken Rotcop

Pitching is a huge, amorphous topic -- that's why there aren't many books written about it. I recommend this one: THE PERFECT PITCH: How to Sell Yourself and Your Movie Idea by Ken Rotcop.

All successful writers somehow learned how to pitch their stories effectively. So can you. Do the preparation. This is not make-work, in fact some writers admit that pitching their stories improves their writing. 

If you do the preliminary work, when you arrive at your pitch meeting, you can take a deep breath and let 'er rip.  

Subscribe to Script Market News

• Free newsletter from www. Breakingin.net

• Script marketing advice: Tips, Tools, Tutorials

• Screenwriter Q + A

• Submission opportunities

• Twice a month by e-mail (text) 

• Sample issues CLICK HERE!

Ready to Learn More? 

Click on the Book to read the author's writing sample. 

For other examples of the type of practical advice the book contains check out these popular tutorials by the same author:

Screenwriters Web Tutorials

• Target your Script Submissions

• Script Coaches: Professional Feedback

• Bullet-Proof Loglines

• Query Letters: Knock Their Socks Off!

• Where Agents Hide Out (on the Web)

• Contest Tutorial: Be Choosy!

• Post + Profit on Screenwriting Boards

• Avoid Common Script Mistakes

• Is YOUR Script  Really Ready to Market?

• Should I Try to Produce my Script Independently?

• Tips on Finding and Handling Agents

• 5 Fatal First-Timer Mistakes to Avoid

• Pitch your Story to Sell

| Writer FAQ  | Agent Tips | Script Tutorial | Genre | Marketing Tutorial | Script Software | Contest Tips |Script Format |  Hot Tip: Coool Writing Jobs |