Script Market News     February 10, 2002

Break into Screenwriting: Script Marketing Advice

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Dear Screenwriter: 

Some writers use marketing as an excuse not to write, other writers use 
writing as an excuse not to market. Successful writers find time to 
write and to market.

This newsletter focuses on marketing but remember that unless you have a terrific script to sell, your marketing efforts won't bear fruit.

MICHAEL HAUGE (author of WRITING SCREENPLAYS THAT SELL) is in the spotlight this issue. He recently had this to say on the writing-vs.-marketing debate...

"... I believe writers place far too much emphasis on getting an agent 
and far too little on writing a script that won't need an agent. Talent 
and commitment rise to the surface quickly in Hollywood. Once you have a well-written, emotionally involving screenplay that has real commercial 
potential, there are many paths to a deal..."

On that positive note...

SCRIPT MARKET NEWS     FEBRUARY 10, 2002 

 IN THIS ISSUE:

    WHAT'S NEW --> READINGS + FEEDBACK

    WRITER Q + A --> WHAT'S HOT, WHAT'S NOT

    IN THE SPOTLIGHT --> MICHAEL HAUGE

    MARKET TIPS --> CHARACTER + BLUE CAT + RED INK


  

-------------------------->       Don't Dress for Success 
Find a New Career in Your Underwear        <-----------

           Receive a FREE electronic guide to Media Careers              ~~~~~CLOTHING OPTIONAL ~~~~~

   Just Click------>    Dream Jobs!

 

What's New? ----> FEBRUARY SCRIPT SUBMISSIONS 


OPPORTUNITY #1 ---> NANTUCKET FILM FESTIVAL 

This popular film festival offers a screenplay competition PLUS a series 
of screenplay readings performed by professional actors from Manhattan's 
Naked Angels Theatre Company. 

Great exposure in a SUPER location!

    INFO ---> www.nantucketfilmfestival.org


OPPORTUNITY #2 ---> TWIN RIVERS MEDIA FESTIVAL

This festival celebrates independent media and writing. They offer 
prizes for completed film and video projects as well as awards in 
several writing categories. 

  INFO ---> www.twinriversmediafestival.com


OPPORTUNITY #3 ---> POWER UP, GIRLS! 

This networking group for women offers $10,000/$25,000 movie making 
grants that women can use to make short films. You have to be a member 
to compete. So join up and start writing, girls, the deadline is March 
15, 2002.

   INFO ---> www.power-up.net

 

______ IMPORTANT MESSAGE _____

Find other great email newsletters
and Ezines at the Cumuli Ezine Finder:
http://www.cumuli.com/ezines/ 
        _____________________________


HOME

 Screenwriter Q + A

RE: HOW DO I FIND OUT WHO WANTS WHAT?

QUESTION: My writing partner and I are in talks with a couple of 
companies about our scripts; but for every company we're dealing with 
there must be another thousand that we aren't. What is the best way to 
find out who is looking for what script? -- Martin

Answer:
You certainly are motivated! Good for you.

Have you slogged through the various lists of independent producers that 
exist on the Web? Nobody publishes the ultimate list, the market changes 
too quickly; but if you try a variety of lists, you'll get a thorough 
picture of the major Indies who actively develop movies.

Lists of independent producers:

~~www.indiefilmpage.com/

~~www.filmindustry.com/

~~www.indiefilmpage.com/

~~www.filmunderground.com/

~~www.rx4scripts.com/ <<Tracy Keenan Wynn>>

Once you have the names you want to target, look up their credentials in 
the Internet Movie database: www.imdb.com Discover what movies they've 
made, whom they've worked with, and the studios where they have produced 
or directed.

For a small subscription fee, you can stay updated on legitimate insider 
information from these sources:

~~ GLOBAL LITERARY MARKETPLACE --> www.screenwritersutopia.com <<FREE 7 day trial!>>

~~ WHO'S BUYING WHAT --> www.moviebytes.com

Have you investigated registering your scripts with an online screenplay 
database? Many are free. Here's an article explaining how to use 
registries effectively: http://www.breakingin.net/tswregistries.htm


RE: HOW TO FIND A PRODUCER FOR MY NOVEL?

QUESTION: My trade paperback novel came out in December 2001. If you 
have a suggestion how to locate the right Indie filmmaker, I'd appreciate it. -- J.M.

ANSWER:
It is difficult to find a thorough list of independent filmmakers and their current projects. The screenwriters I know cobble together information from several sources.

They check the recent script sales listing the producer, writer, logline, studio and agent who brokered the deal.

~~ www.scriptsales.com
~~ www.hollywoodlitsales.com

The following sites have good contact information on producers, but they don't list what the producers are looking for. If it only were that simple!

~~ www.filmpartners.com
~~ www.filmmaker.com
~~ www.film-411.com

For projects currently shooting, investigate these sites:

~~ www.productionweekly.com << sample issue >>
~~ www.hollywoodreporter.com << free trial issues >>

I've written a tutorial on how to target script and book submissions to 
actors and producers. You can read it ONLINE --> 
http://www.breakingin.net/target_submissions.htm


Subscribe to Script Market News

  • Free newsletter from www. Breakingin.net

  • Script marketing advice: Tips, Tools, Tutorials

  • Screenwriter Q + A

  • Submission opportunities

  • Twice a month by e-mail (text) 

  • Sample issues CLICK HERE!



IN THE SPOTLIGHT

MICHAEL HAGUE:

GET YOUR SCRIPT READ BY PEOPLE IN POWER


In Part 3 of our interview with Michael Hauge we discuss how emerging writers can get their scripts read by people in power. 

FYI: In addition to his best-selling book, Michael has two decades of experience as a very successful writer and script consultant. He offers two-day intensive screenwriting seminars throughout the US, Canada and England. For seminar details EMAIL ---> mhauge@juno.com 

LENORE WRIGHT: Michael, unproduced screenwriters sometimes get 
discouraged by the realization that it's difficult to get to their 
scripts read by the right people. Is marketing 50% of the screenwriter's 
job for aspiring writers --

MICHAEL HAUGE:
I have to stop you. I'm glad you said that. That is 
perhaps the biggest misconception there is. I'd say marketing is 5% at 
most. One of the biggest mistakes emerging screenwriters make is to 
worry so much about the marketing and so little about the script. The 
hardest job you face as a screenwriter is writing a great script. 

If you don't write a great script, all the marketing technique in the 
world is not going to sell it. If you do write a great script, it is not 
that hard to get the people involved. Because all you have to do is be 
tenacious about getting people who are in the industry -- at any level 
-- to read your script. If it's really good they will recommend it to 
the people they know or work with and it will make its way into the 
inner circle so that it will get you work.

Selling any given script is difficult because of the vagaries of the 
marketplace and what else is being made and what they're looking for. 
But if you write a great script it will get you work either by selling 
it or by getting a development deal with someone else. In my seminar 
where I talk all about the process of selling your script, if I had my 
druthers I'd spend maybe a half hour on it at tops because that's how 
important it is relative to knowing what goes into a great screenplay. 
But I spend more time on the marketing because people want the security 
of having a plan of attack and there is a very clear approach one can 
take to get their stuff read and moving up the ladder.

But writing a script is what people need to concern themselves with -- 
not selling.

LENORE WRIGHT:
So all those screenwriters who are the Web looking at 
Hollywoodlitsales.com and Donedeal.com figuring out who out there in 
Hollywood has the deals and what they're looking for --

MICHAEL HAUGE:
It's absolutely essential that they must do that. But 
they shouldn't be spending half their time doing that.
How long can that take? They should be – if they have a total regimen for their writing of an hour a day. They should certainly be spending no more than fifteen minutes searching for people to contact. They should be writing the script and when the script is ready and they’re marketing it, they should be writing the next one.

You need to know who the people in power are so you know who to approach with your script. And you need to know what they’re buying because that tells you what they’re looking for or it helps you target.

When it comes to marketing one mistake screenwriters often make is just to shotgun their script to everybody they can think of or everybody in the Hollywood Creative Directory. That isn’t good marketing. It’s the same if you’re selling computers or drill presses. You have to know what people are buying and whom you should go to who is most likely to buy your particular product. You don’t take your teen sex comedy to Merchant-Ivory (Remains of the Day, A Room With a View) and you don’t take your period drama to Jerry Bruckheimer (Top Gun). 

You have to know who is appropriate for what. But that’s just detective work, it doesn’t take a whole lot of creative thought, it’s just a logical process of figuring out how to follow in the footsteps of people who have succeeded before you.

And there are lots of books that can help. There’s mine ‘Writing Screenplays that Sell’ and there are some directories that your readers should absolutely know about. There’s the Producer’s Directory and the other is the Spec Screenplay Sales Directory from Hollywoodlitsales.com.

Yes, it’s good to do this stuff but it’s not 50% of the job, maybe 10%.

Lenore Wright: This question is on behalf of writers who don’t yet have an agent. You said upfront that writers shouldn’t send their scripts out unless they have permission from someone to send it to them. Is it worthwhile for these writers to pursue an independent producer or a star’s production company without an agent? If they target the submission correctly?

Michael Hauge: They should be doing that. They will get a number of rejections just because the person will say they won’t accept a script unless it comes from an agent or manager or an attorney. Sometimes what a writer can do is not only pursue agents but managers and entertainment attorneys. Any of those people can submit scripts on their behalf.

Some production companies if you pursue them with a really sharp, targeted query letter or a really sharp phone pitch, you can persuade a development person or an assistant or someone there to read the screenplay. If the script is ready to submit, and it better be, then if that person likes it they will recommend it to the person at the company who can make a difference – who can option the script or represent them or green light it or make a deal.

Writers should be pursuing all these elements: agents, managers, attorneys, independent production companies, plus elements like stars and directors who would be appropriate for the project many of whom have their own production companies. Writers should also pursue financiers – money and investors – because if you can get some money committed to the project it makes the other groups of people more eager to read the script as well.  

Lenore Wright: What do you think the online databases to register your scripts or stories?

Michael Hauge: This question came up at a class I did this weekend. So I asked if the group had any experience with these databases and a number of people who’d had success stories of getting their stuff read by listing them places on the Web. If the fee is minimal and especially if you get something else with it like a page of coverage or recommendations or at least a professional read. It’s another way to get professional feedback. Of course you need to research whoever it is you’re considering whether it’s a database or a script coach or consultant or whatever. Ask for some success stories and talk to those people if you can track them down.

Also, I recommend entering script competitions.

Lenore Wright: There are some great contest lists on the Web. Moviebytes.com has a terrific list, they divide it by categories: student contests, film festival competitions, fellowships, contests for women writers etc. They even have a section for feedback from writers who have entered these contests so you can check out other writers’ experiences.

Michael Hauge: There is so much more information available to screenwriters now that wasn’t available ten years ago when I wrote my book.

Lenore Wright: Thanks so much, Michael.

 **********  

In Part 1  of this interview Michael offers advice on setting up a successful writing routine, how to learn from successful movies and tips for writers changing from another area of writing into screenwriting

In Part 2 of this interview Michael discusses the essential components for a successful screenplay and how to ensure the audience connects with your hero. 

Check out Michael's new site ---> www.ScreenplayMastery.com (It's terrific!)

*******

To find out where Michael will be giving his legendary two-day seminar - Screenwriting for Hollywood: From Concept To Sale call (1-800-477-1947) or email his Hilltop Productions: mhauge@juno.com  

To order Michael Hauge's best-selling book WRITING SCREENPLAYS THAT SELL Click Here! 

MARKET TIPS   


----> CYNOSURE SCREENWRITING AWARDS

If you have a CHARACTER-DRIVEN STORY featuring a female protagonist or a 
minority protagonist (male or female), check out this contest sponsored 
by Broad Mind Entertainment. Two top prizes of $2,000 each.

   INFO ---> http://
www.broadmindent.com

   EMAIL ---> cynosure@broadmindent.com


---> BLUE CAT SCREENPLAY COMPETITION

This contest names 20 finalists who each receive a phone call with 
FEEDBACK on their script. They're looking for the 'best screenplay in 
the world'. $5,000 to the winner and lots of publicity to the finalists.

  INFO ---> http://www.bluecatscreenplay.com

  EMAIL ---> info@bluecatscreenplay.com


---> RED INK WORKS SCRIPT COMPETITION

Voyageur Film Capital Corporation sponsors this competition which 
features FEEDBACK, not prizes. Each entry receives extensive feedback. 
The finalists will be featured on Writers Script Network, one of the 
best script registries on the Web. 

Red Ink Works is based in North Vancouver, BC. Deadline looms: February 
28, 2002.

  INFO ---> http://www.redinkworks.com/Script_Contest.htm

____________
CLUE US IN...

If you have problems (or success!) with any of the contests or 
submission opportunities listed in our newsletter, please let us know. 

  CLUE US IN ---> screenwriter@breakingin.net

__________________

Miss any SCRIPT MARKET issues? Read them ONLINE --> 
www.breakingin.net/tocscriptmarket.htm

Finish that script! We'll find a market for it.

Lenore Wright, Editor 
Script Market News
++++++++++++++
Jumpstart YOUR writing career!
www.breakingin.net/benefits.htm


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